About Me – Roman Alsina

About me

Branding. Web. Illustration. Done Right.

I’m Roman Alsina, a graphic designer and illustrator passionate about creating bold, strategic, and visually compelling identities. Graduated in 2019 from ISDi, University of Havana, I have experience creating social media content and developing visual strategies for brands.

As a freelancer, I specialize in web design, advertising, and social media, helping brands build strong and engaging digital presences. Whether it’s logo design, web aesthetics, or illustration, I thrive on bringing ideas to life with precision and creativity.

Let’s build something remarkable together.

My process

From Concept to Creation

Identity

I create unique and compelling visual identities that reflect your brand’s essence. I don’t follow a rigid process—I adapt my approach to meet your specific design needs and vision.

Experience

I bring your designs to life across all platforms, ensuring your brand resonates and communicates effectively through every touchpoint, from websites to social media.

Collaboration

I believe in fostering strong, collaborative relationships with my clients, developing designs that support growth and create lasting impact.

Services

Creative & Functional Design

I create visual solutions that blend strategy and creativity, helping brands stand out and communicate effectively. From logo design and branding to web and editorial design, I craft identities and experiences that are both impactful and functional. Whether you need a full brand system or design support for a specific project, I focus on delivering thoughtful, high-quality work tailored to your needs.

BRANDING

Brand Strategy → Defining the essence of a brand through positioning, tone, and personality to create a strong and consistent identity.
Visual Identity → Developing logos, typography, color palettes, and graphic systems that establish a recognizable brand presence.
Brand Applications → Designing essential brand touchpoints like business cards, packaging, social media templates, and digital assets.

EXPERIENCE

Web Design → Crafting visually engaging and functional websites that enhance user interaction and align with brand aesthetics.
No-Code Development → Creating custom, scalable websites using modern no-code platforms for a seamless digital experience.
Social Media Design → Designing branded content for platforms like Instagram, TikTok, and Facebook, ensuring consistency and impact.

EDITORIAL

Print & Digital Layouts → Designing books, magazines, and reports with strong visual hierarchy and readability.
Typographic Systems → Establishing cohesive and structured layouts for both digital and printed materials.

ILLUSTRATION

Editorial & Concept Art → Creating custom illustrations for magazines, branding, and digital storytelling.
Brand Illustrations → Developing unique illustrated assets that reinforce a brand’s identity and personality.